{"id":26,"date":"2020-06-13T21:33:15","date_gmt":"2020-06-13T21:33:15","guid":{"rendered":"https:\/\/www.audox.cl\/marketing-b2b\/?page_id=26"},"modified":"2020-06-13T21:51:57","modified_gmt":"2020-06-13T21:51:57","slug":"lead-generation","status":"publish","type":"page","link":"https:\/\/www.audox.cl\/marketing-b2b\/lead-generation\/","title":{"rendered":"Lead Generation"},"content":{"rendered":"\n

\u00bfQu\u00e9 es Lead Generation o Generaci\u00f3n de Leads?<\/h2>\n\n\n\n

El Lead Generation se describe como el proceso para estimular y capturar el inter\u00e9s en un producto o servicio, con el prop\u00f3sito de desarrollar un canal de ventas.<\/p>\n\n\n\n

\u00bfQu\u00e9 es un Lead?<\/h2>\n\n\n\n

Comencemos por definir un cliente potencial y luego cubriremos qu\u00e9 es la generaci\u00f3n de clientes potenciales, as\u00ed como, \u00bfPor qu\u00e9 necesita hacer actividades y esfuerzos de generaci\u00f3n de clientes potenciales?<\/p>\n\n\n\n

L\u00edder calificado de marketing (MQL)<\/h3>\n\n\n\n

Los leads calificados de marketing son contactos que han respondido a tus esfuerzos de marketing; sin embargo, no est\u00e1n listos para recibir una llamada de ventas. <\/p>\n\n\n\n

Cliente potencial calificado de ventas (SQL)<\/h3>\n\n\n\n

Los clientes potenciales calificados de ventas son contactos que han tomado medidas que indican expresamente su inter\u00e9s en convertirse en un cliente que paga. Un ejemplo de SQL es un contacto que completa un formulario para hacer una pregunta sobre su producto o servicio.<\/p>\n\n\n\n

Cliente potencial calificado (PQL)<\/h3>\n\n\n\n

Los clientes potenciales calificados (PQL) son contactos que han utilizado su producto y han tomado medidas que indican inter\u00e9s en convertirse en un cliente que paga. <\/p>\n\n\n\n

Servicio calificado<\/h3>\n\n\n\n

Los clientes potenciales calificados de servicio son contactos que han indicado a su equipo de servicio que est\u00e1n interesados \u200b\u200ben convertirse en un cliente que paga.<\/p>\n\n\n\n

\"Lead<\/figure>\n\n\n\n

La generaci\u00f3n de leads a menudo utiliza canales digitales. Con eso ha experimentado cambios sustanciales en los \u00faltimos a\u00f1os debido al surgimiento de nuevas t\u00e9cnicas sociales y en l\u00ednea. <\/p>\n\n\n\n

En particular, la abundancia de informaci\u00f3n f\u00e1cilmente disponible en l\u00ednea ha llevado al surgimiento del \u00abcomprador autodirigido\u00bb.<\/p>\n\n\n\n

Por ello, se ha dado el surgimiento de nuevas t\u00e9cnicas para desarrollar y calificar potenciales clientes potenciales.<\/p>\n\n\n\n

\u00bfPor qu\u00e9 es importante el lead generation?<\/h2>\n\n\n\n

El proceso de compra ha cambiado, y los vendedores necesitan encontrar nuevas formas de llegar a los compradores y hacerse o\u00edr a trav\u00e9s del ruido. <\/p>\n\n\n\n

Servicios Especializados de Lead Generation con Audox<\/h2>\n\n\n\n

En Audox somos expertos<\/a>\u00a0en implementaci\u00f3n, soporte y capacitaci\u00f3n para Lead Generation, especialmente en empresas peque\u00f1as, medianas y grandes, gracias a nuestra amplia experiencia de m\u00e1s de una d\u00e9cada en el \u00e1rea de la tecnolog\u00eda e ingenier\u00eda.<\/p>\n\n\n\n

Nuestro equipo de especialistas est\u00e1 listo para ayudarte en solventar tus problemas y dar respuesta a tus necesidades.<\/p>\n\n\n\n

\u00a1Cont\u00e1ctanos!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\u00bfQu\u00e9 es Lead Generation o Generaci\u00f3n de Leads? El Lead Generation se describe como el proceso para estimular y capturar el inter\u00e9s en un producto o servicio, con el prop\u00f3sito de desarrollar un canal de ventas. \u00bfQu\u00e9 es un Lead? …<\/p>\n

Lead Generation<\/span> Leer m\u00e1s \u00bb<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-26","page","type-page","status-publish","hentry"],"yoast_head":"\nLead Generation - Expertos Especializados en Marketing B2B<\/title>\n<meta name=\"description\" content=\"Implementaci\u00f3n, Soporte y Consultoria de Lead Generation. 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